We hope the article ‘Competitors of Apple (Competitor analysis of Apple)’ has been helpful. Last update: 08 October 2020. It began as a computer software and hardware manufacturers. What's next in smart watches might not look like a watch at all. Toshiba. The most desirable feature in Apple Watch? Over the years, during 2019, Apple has announced three new versions of iPhone – iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max. All Rights Reserved, This is a BETA experience. I built the VB Insight research team at VentureBeat and managed teams creating software for partners like Intel and Disney. Almost 30 percent of the market has been captured by a large number of brands with tiny market share. Apple Inc. is an American multinational technology giant, founded in 1976 by Steve Jobs, Steve, Wozniak, and Ronald Wayne. Apple competes against other companies; that's a part of doing business. Samsung is the closest competitor of Apple’s iPhone but its market share is comparatively much lower. This PESTEL/PESTLE analysis identifies the most significant external factors that Apple must include in addressing its remote or macro-environment. Apples high performance is linked to the companys effectiveness in addressing external factors in its remote or macro-environment. I forecast and analyze trends affecting the mobile ecosystem. That helped Apple expand market share slightly to 35.8 percent. 4. For 2019, Needham forecasts services revenue of $11 billion, making it Apple's fastest-growing division (30% year- over-year) and second-largest overall behind the $61.3 billion in iPhone sales. He writes regularly online on a variety of topics. Joe David has years of experience both in the UK and abroad. Dell. Samsung trails Apple significantly in market share at just 11.1 percent, but grew faster at 127 percent. You may opt-out by. Apple Computer Inc. has one of the biggest and most loyal customer bases, who supported the continued growth of the company. Though Apple is the market leader, a sudden rise of Amazon in the third quarter of 2019 is seen as a market changer (Owen, 2019). Other players include Imoo, which lost share this quarter, and Amazfit, Huawei, which has just 2.8 percent but is growing fast, and Fossil, which shrank slightly to 2.5 percent of the market. However, it faces a number of powerful competitors in its global smartphone markets. It is headquartered in California, the USA. ... Apple operates in a modest industry and must exhibit its best performance so that it can stay ahead of the competition. EY & Citi On The Importance Of Resilience And Innovation, Impact 50: Investors Seeking Profit — And Pushing For Change, Michigan Economic Development Corporation With Forbes Insights, Apple’s Shocking MacBook Pro Leak Confirms Massive Upgrade, New Apple Watch For Christmas? I've been a journalist, analyst, and corporate executive, and have chronicled the rise of the mobile. Apple is also the market leader in the UK with 49.2% market share, and its two nearest competitors are Samsung, and Huawei with 29.12%, 9.46% market share respectively. Dell Technologies (DVMT) is a manufacturer of both desktop and mobile computing devices and one of Apple's primary competitors. This gives Apple control over the entire process of product development, manufacturing and marketing – an advantage that competitors find difficult to match. High aggressiveness of firms (strong force) 2. Here are ten of apple’s biggest competitors. This article aims to explore the main competitors of Apple in different markets. By: Joe David | Tags: Business Environment & Strategy, Competitors of Apple (Competitor analysis of Apple). Smartwatch shipments jumped a very healthy 48 percent year over year in the first quarter of 2019, according to a new Counterpoint research note. (2019) Market share held by the leading personal computer vendors worldwide in 2018, available at: https://www.statista.com/statistics/267018/global-market-share-held-by-pc-vendors/ (accessed 08 November 2019), Owen, M. (2019) Apple’s iPad still leading global tablet market despite Amazon surge, available at: https://appleinsider.com/articles/19/11/06/apples-ipad-still-leading-global-tablet-market-despite-amazon-surge (accessed 08 November 2019), Statcounter (2019) Mobile Vendor Market Share Worldwide, available at: https://gs.statcounter.com/vendor-market-share/mobile (accessed 08 November 2019), Statcounter (2019) Tablet Vendor Market Share Worldwide, available at: https://gs.statcounter.com/vendor-market-share/tablet/worldwide (accessed 07 November 2019). Comparison of Key Ratios and Metrics with Respect to Market Apple is rapidly expanding into new services such as video content streaming, game streaming, credit card – competing with the dominant players such as Netflix, Disney, Citi, Chase, Paypal, etc. Ten years of annual and quarterly financial ratios and margins for analysis of Apple (AAPL). John Koetsier is a journalist, analyst, author, and speaker. Apple faces the strong force of competitive rivalry or competition. One thing market share numbers don't show: revenue share and profitability. This gives smaller businesses the opportunity to compete with Apple for a market share. However, we are still in nascent stages in the evolution of smartwatch form-factors.". Apple Weaknesses in SWOT Analysis Narrow Product Line. The Apple Watch is finally here in what has been one of the longest waits for an Apple anything in the company’s history. Opinions expressed by Forbes Contributors are their own. Who are the main competitors of Apple in the personal computer market? This suggested consolidation to Apple, Samsung, and Huawei is likely, with niche market share from the likes of Fitbit, Fossil, and Garmin. 5C analysis of Apple (5Cs of Apple) If you liked any of these articles, please feel free to share with others by clicking on the social sharing icons. The firms success is a result of various strategies created to exploit opportunities and protect the business from threats. The UI of Nubia Alpha comes with features like gesture control, shortcuts with image capture, and moving through apps. In addition, I've led technical teams, built social sites and mobile apps, and consulted on mobile, social, and IoT. According to StatCounter (2019), the main competitors and their global market shares are as follows: It is worth mentioning that Apple is the market leader in the USA with 54.25% market share, while Samsung is in the second position with 26.79% market share. However, limited battery life remains a pain point for consumer’s decision-making process, irrespective of region and price band.”. The main battlegrounds are emerging markets, where no company is well established. In this case, it has a limited portfolio as compared apple competitors like Dell, Samsung and Microsoft. If you liked any of these articles, please feel free to share with others by clicking on the icons below. The second major geography that Apple dominates is Europe. “The heart rate sensor for health monitoring, GPS and pedometer sensors for fitness, and NFC embedded for payment are some of the key integrated technologies," says Counterpoint research analyst Satyajit Sinha. Apple Inc.’s net profit margin ratio deteriorated from 2018 to 2019 and from 2019 to 2020. You only hear about Apple when it is launching a new product or when there has been a recent update on its software or products. 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